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Blackberry is now offering Z10 and Q10 Unlocked devices costing $449 and $549 respectively, directly on their website. And both these models are available in both colors, Black and White. However, at present, these 2 unlocked devices are available only to US customers. Outside the US, Blackberry is selling its Z30 unlocked handset for £529 in UK.
The company recently posted a loss of close to $1 billion, approx. $965 million, in its second quarter. During this quarter, the company revenue fell $3.1 billion from last quarter to $1.6 billion, a staggering 49 percent. The company has signed Letter of Intent to sell itself off, to Fairfax Holdings for $4.7 billion. However, if Blackberry finds a better deal elsewhere, they can pull out of the deal by paying Fairfax $157 million.
The company’s event for Z10 and Q10 handsets, which also introduced a re-defined Blackberry operating system, named BB10, failed to live up to the company’s high expectations. The enthusiasm and optimism showed by Blackberry’s CEO Mr. Thorsten Heins in the event apparently wasn’t shared by the users, resulting in the inventory full of unsold devices.
Some of the Z10 features include 4.2″ Touchscreen Display, 1.5GHz dual core processor, 2GB RAM, 16GB storage upgradeable to 64GB, 8 MP rear camera with 1080p video recording, 2 MP front camera with 720p video recording, with the handset running BB10 operating system. Q10, on the other is the traditional Blackberry QWERTY phone with 3.1” touchscreen display, Dual-core 1.5 GHz for LTE models and a Cortex-A9 for non-LTE models along with Memory, Storage and Camera same as the Z10 with BB10 operating system. Blackberry Z30 features include a huge 5” screen, Dual-core 1.7 GHz Processor. The memory, storage, camera and OS same as Z10 and Q10, although the Z30 page on Blackberry site still says Coming Soon. The US customer’s can buy the Z10 and Q10 handsets on Blackberry’s official website.
September 2013 hasn’t really been a great month for Blackberry, HTC (HTC and Beats Electronics split) and Nokia. Although it would be difficult to decide if Nokia buyout by Microsoft was actually Good news or Bad news given the position Nokia has been in, since past few years.
Blackberry is cutting down the device list from Six to Four, and as for the future plans, Ceo Heins says, “We are implementing the difficult, but necessary operational changes announced today to address our position in a maturing and more competitive industry, and to drive the company toward profitability. Going forward, we plan to refocus our offering on our end-to-end solution of hardware, software and services for enterprises and the productive, professional end user.”
BlackBerry was formerly known as Research In Motion Limited (RIM), is a Canadian based company founded in 1984.
Photo Credit – Enrique Dans/Flickr
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